Ben Wubs, "International Business and War Interests: Unilever Between Reich and Empire, 1939-45 (Routledge International Studies in Business History)"
Publisher: Routledge | 2008 | ISBN 0415416671 | PDF | 256 pages | 1 MB
Publisher: Routledge | 2008 | ISBN 0415416671 | PDF | 256 pages | 1 MB
Unilever is an Anglo-Dutch multinational, founded by merger in 1930, with a long tradition of allowing independent scholars to research its history. The aim of this book is to examine the effects of World War II on the structure, strategy and performance of Unilever, which had huge interests on both sides of World War II, in particular in the British Empire as well as in the German Reich. It focuses on the company in Britain, the Netherlands and Germany in the 1939-1945 period. This book ties together business history, the history of the Nazi economic administration and European history. Its broad approach makes the book of interest across several disciplines, including international relations, economic and business history, Nazi history, European history, even political science.
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