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Friday 30 September 2011

Social Media Marketing: The Next Generation of Business Engagement





Social Media Marketing: The Next Generation of Business Engagement By Dave Evans

Sybex | English | 2010-10-12 | ISBN: 0470634030 | 408 pages | PDF | 5 MB

How to implement winning social media programs in business to improve products, services, and profits
A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of "Social Media Marketing: An Hour a Day" (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business.

In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts.

This book:

• Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web
• Discusses conversation-monitoring tools and platforms to accelerate the innovation cycle along with the metrics required to prove the success of social technology adoption
• Connects the social dots more deeply across the entire organization, moving beyond marketing and into brand monitoring, product development and customer-driven innovation.

Social media has become a central component of marketing, and is now moving out into the rest of the business functions. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, managers, business owners or anyone else looking to better understand how to use social web technologies and platforms to build loyalty in customers and drive long term growth and profits.









Thursday 29 September 2011

Beyond 401s for Small Business Owners: A Practical Guide to Incentive {Repost}



Beyond 401(k)s for Small Business Owners: A Practical Guide to Incentive, Deferred Compensation, and Retirement Plans
Publisher: Wiley | ISBN: 047127268X | edition 2003 | PDF | 275 pages | 11,2 mb

A handy guide for small business owners who need creative ways to compensate employees
A key challenge for successful small business owners is how to compensate employees effectively to achieve company goals. It often takes more than just basic salary, benefits, and vacation time to attract and retain the high-performing employees small businesses need to thrive. Beyond 401(k)s for Small Business offers strategies on rewarding highly motivated employees and creating an environment in which employees know that their hard work will mean a better future for themselves. This is the only up-to-date book on the subject written specifically for small business owners. Attorney and CPA Jean Sifleet's expert advice will help small business owners develop and implement profit-sharing or equity-based incentive compensation plans...

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Secrets of a Serial Entrepreneur: A Business Dragon's Guide to Success


Shaf Rasul, "Secrets of a Serial Entrepreneur: A Business Dragon's Guide to Success"
Capstone | 2010 | ISBN: 190731251X | 210 pages | PDF | 1,9 MB

Lessons in business success from the newest Dragon in town

You no longer have to enter the Dragon' Den to get expert startup advice. In Secrets of a Serial Entrepreneur, Shaf Rasul distils his vast experience and knowledge into a practical business startup guide that takes you smoothly and successfully from idea to exit.

Are you in?

With tips and advice from Shaf, as well as examples and anecdotes from inside and outside the den, you'l discover exactly what it takes to be a successful entrepreneur. From starting up to buying and selling, from business plans to number crunching, Secrets of a Serial Entrepreneur shows you how to do it right first time. You'll fin out:
If you've got what it takes to e an entrepreneur
How to set up and manage a business with confidence
How to make a business profitable – fast
Ten key things to know about finance
How to be quick on your feet and beat the rest
How to hire and manage the right people
When and how to exit – and how to spot your next opportunity

Who’s the Man?

Frequently featured in The Sunday Times Rich List, Shaf Rasul made his fortune in IT, property and asset management. In 2008 he was 19th in a Management Today survey of the UK's top 100 entrepreneurs and is one of the UK's most successful entrepreneurs under the age of 40. He co-presents the BBC's Dragons' Den spin off, Dragon's Den Online, an internet and mainstream TV phenomenon.

"Shaf really knows his stuff – if you believe in your business, and want it to succeed, then read this book."
—Kavita Oberoi, Founder of Oberoi Consulting and star of Channel 4's The Secret Millionaire

"Seriously good advice for would-be entrepreneurs and those already in business, Shaf’s 'tricks of the trade' tell you to do things properly – and this book shows you how."
—Professor Sara Carter, head of Department, Hunter Centre for Entrepreneurship, Strathclyde Business School

"Shaf has never hidden behind tired old clichés or business jargon – he's a straight-talking tycoon who tells people openly and honestly how to become a success in the cut-throat business world."
—Matt Bendoris, The Scottish Sun








Wednesday 28 September 2011

Real Business Plans & Marketing Tools: Samples to Use in Starting, Growing and Selling Your Business (repost)


Anne McKinney, "Real Business Plans & Marketing Tools: Samples to Use in Starting, Growing and Selling Your Business"
Prep Publishing | 2003 | ISBN: 1885288360 | 181 pages | PDF | 1,2 MB

The first title in PREP's new Business Success Series is designed to help individuals who want to prepare paperwork related to starting, growing, selling, or marketing a business. The book contains real business plans for those contemplating entrepreneurship as well as for those who have an ongoing business which they are interested in selling. Readers will see samples of real business plans used by real organizations to finance new ventures, sell a business to a public company, and finance growth. Readers will see samples of financial statements and other paperwork used by real companies. A valuable section of the book is the section showing marketing tools and "business resumes" used to attract new customers and increase profitability.








The Complete Book of Business Legal Forms (Legal Survival Guides) RePost


James C Ray, "The Complete Book of Business Legal Forms (Legal Survival Guides)"
Sphinx Publishing | 2008-06-01 | ISBN: 1572486635 | 288 pages | PDF | 2,6 MB

Complete Set of Legal Forms FOR YOUR BUSINESS

Obtaining the right legal forms can cost you thousands of dollars in attorney fees, but using incomplete or poorly-drafted forms can cost you your business. With a good starting point and an understanding of the basic issues, you can easily create your own simple contracts, forms, and agreements to successfully run your business. Let The Complete Book of Business Legal Forms provide you what you need to save thousands of dollars in legal fees and protect yourself from liability.


Tuesday 27 September 2011

Shannon P. Pratt - Business Valuation Body of Knowledge: Exam Review and Professional Reference (2nd edition)


Shannon P. Pratt - Business Valuation Body of Knowledge: Exam Review and Professional Reference (2nd edition)
Publisher: Wiley | 2003-01-31 | ISBN: 0471403075 | PDF | 384 pages | 11.40 MB

"The beauty of this work is that it points the reader to each professional organization’s writings on issues relating to business valuation methodologies and applications. I can’t think of an attorney who works with business valuation professionals who should not have this book."
–Robert E. Kleeman Jr.
CPA/ABV, ASA, CVA, CFE, Clifton Gunderson, LLC
"Business Valuation Body of Knowledge will quickly become one of the foremost authoritative sources on the ‘body of knowledge’ for business valuations. It is well organized and written in a style which allows it to be used as both a teaching tool and a reference manual."
–R. James Alerding
CPA/ABV, ASA, CVA, Clifton Gunderson, LLC
"When you simply need the answer, Shannon has it for you. The Body is a no-nonsense repository of information!"
–Stephen J. Bravo
CPA/ABV, CBA, CPF, PFS, Apogee Business Valuations, Inc.
"This book is a ‘must have’ for every business valuation library. . . . [Shannon has] done an excellent job of compiling a core body of knowledge that is common to all of the major accrediting organizations in the business valuation profession."
–Thomas E. Hilton
CPA, CVA, Anders, Minkler & Diehl, LLP
"The book is great. I especially like the cost of capital chapter. . . . It’s one of the few books where there is a succinct description of the different methods to determine the cost of capital. I thoroughly enjoyed reading it and it was a great refresher for me."
–Mary McCarter
ASA, CFA, Columbia Financial Advisors, Inc.
This review provides a focused overview of the entire body of knowledge necessary to pass the examination leading to a professional designation in the field of business appraisal. Written by one of the five leading gurus in business evaluation, this is a self-contained workbook in outline form comprising definitions, word problems, multiple-choice questions, and in-depth explanations.
•Written by Shannon Pratt, one of the leading gurus in the business valuation field.
•Case study approach includes problems, solutions, and over 100-multiple-choice test questions.
•A reference and review of the core body of knowledge for those who need a grasp on business valuation even though they

The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life


The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life by John Assaraf
Publisher: Simon & Schuster Audio; Abridged edition (May 20, 2008) | ISBN: 0743571142 | Language: English | Audio CD in MP3 / 128Kbps | 348 MB

What would it take to make all your dreams come true?

In The Answer, John Assaraf, a key team member behind the phenomenal success of The Secret, and business growth expert Murray Smith demonstrate bold, new ways to harness the unlimited power of your mind and imagination in order to achieve exactly what your heart desires. Then, they offer practical steps to grow any organization or business into a meaningful and profitable enterprise that can flourish in any economy or business climate.

In The Answer, you'll learn how to:

• Attract more of the right customers to any business

• Create your own business blueprint for success in any field

• Pinpoint your own passions and achieve your business goals

• Use the Law of Attraction to create the business of your dreams

• Rewire your brain to make success inevitable

• Make the right decisions with confidence and certainty

• Reduce your learning curve from years to moments

• Develop the mindset of a mega-millionaire

The Answer brings together decades of research from such areas as neuroscience, quantum physics, business coaching, and practical, hands-on business development to give you the confidence you need and the specific step-by-step actions to follow to build the business -- and life -- of your dreams.

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Monday 26 September 2011

Accounting and Business Valuation Methods: how to interpret IFRS accounts By Malcolm Howard [Reup]


Malcolm Howard, «Accounting and Business Valuation Methods: how to interpret IFRS accounts»
Publisher: CIMA Publishing (December 14, 2007) | ISBN-10: 0750684682 | ISBN-13: 978-0750684682 | 312 Pages | PDF | 1.33 MB

This book is intended to appeal to junior accountants and entrepreneurs who need guidance and practical analytical tools to enable them to develop business plans, raise capital and assess risk. Readers can initiate their own business plans by copying over 200 lines of formulae that create a 5 year plan that includes an earnings statement (or profit and loss account), balance sheet and cash flow statement. It will also appeal to students taking accounting and finance modules that cover basic accounting techniques, ratio analysis, investment appraisal, as well as company valuation and share valuation. The book demonstrates with four case studies where practice often differs with theory.
Chapter 1 covers basic book-keeping, showing how accounts are reconciled and controlled covering topics such as the working capital cycle and negotiating techniques. Chapter 2 deals with basic business planning and how to use ratio analysis (performance, asset management, structure, and investment ratios) to assess company performance. Chapter 3 explains that published accounts are based on a series of judgements and the effect the relatively new international financial reporting standards and legislation such as the Sarbanes-Oxley Act is having on corporate governance. Chapter 4 covers risk assessment and valuing companies. Four case studies bring everything together; how investment trusts are valued, the effect of restructuring on share prices, the difference between serious profit warnings and mere compliance with regulation and hostile takeovers.
Via a thorough analysis of published accounts this book will show readers how to: distinguish between mandatory and optional reports; assess the strength of a company's balance sheet; assess the risk factors associated with investment; assess whether or not the market value of a particular company is justified.
* examines the difference between mandatory and optional reports
* explains how to assess the strength of a companys balance sheet
* looks at how to assess whether or not the market value of a particular company is justified
From the Back Cover
Accounts always tell a story..
In this exciting new book, Malcolm Howard breathes life into balance sheets, incorporating the story of a start-up business, from initial conception to final acquisition. Along the way learn about double entry book-keeping, how to prepare a trial balance, profit and loss account and balance sheet as well as the working capital cycle, asset management and how to negotiate with banks.
The author brings a wealth of experience from both a practitioner and academic viewpoint and four carefully selected case studies from recent years (including the company accounts) show theory put into practice in several high profile companies.
This book offers a detailed guide to the several different methods of ascertaining the value of a business, taking into account the move away from UK GAAP towards International Financial Reporting Standards.
Evaluate the true value of a business by fully understanding the narrative of company accounts with emphasis on the judgement that is required to interpret financial information.


Sunday 25 September 2011

UML for the IT Business Analyst: A Practical Guide to Object-Oriented Requirements Gathering {Repost}


UML for the IT Business Analyst: A Practical Guide to Object-Oriented Requirements Gathering
Publisher: Course Technology PTR | ISBN: 1592009123 | edition 2005 | PDF | 401 pages | 14,3 mb

The IT Business Analyst is one of the fastest growing roles in the IT industry. Business Analysts are found in almost all large organizations and are important members of any IT team whether in the private or public sector. "UML for the IT Business Analyst" provides a clear, step-by-step guide to how the Business Analyst can perform his or her role using state-of-the-art object-oriented technology. Business analysts are required to understand object-oriented technology although there are currently no other books that address their unique needs as non-programmers using this technolog


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Seizing the White Space: Business Model Innovation for Growth and Renewal - Mark W. Johnson


Seizing the White Space: Business Model Innovation for Growth and Renewal - Mark W. Johnson
Harvard Business Press | ISBN: 1422124819 | 2010-02-22 | MOBI, PDF | 288 pages | 7.39 MB

"Seizing the White Space provides top executives and innovation leaders with a comprehensive but user-friendly approach to making new-value creation a consistent, repeatable process." – A.G. Lafley, former Chairman and CEO, P&G (added by author)

"Can a young company make the Fortune 500 list? Business model innovation is now the most proven route, and Seizing the White Space is the bible on how your firm can do it." – Scott Cook, Founder & Chairman, Intuit (added by author)

“It’s not enough to create new products or services—your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that—taking the fear out of venturing into the unknown and opening up new territories of opportunity.” – J.W. Marriott, Jr. , Chairman and CEO, Marriott International



Enjoy !!!

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The Business Case for Storage Networks (repost)


Bill Williams, "The Business Case for Storage Networks"
Cis.co Press | 2004 | ISBN: 1587201186 | 264 pages | CHM | 1,2 MB

Understand the business case for storage networks and lower your total cost of ownership with this comprehensive guide
Introduces the benefits of storage networks, providing a comprehensive business case for the adoption and deployment of storage networking solutions
Provides a complete overview of the TCO methodology for storage networks
Summarizes the EVA, NPV, and ROI metrics used to evaluate projects, ensuring their financial success
Outlines the best practices for executing a storage migration strategy
Includes a TCO calculator and decision-making checklist that you can use to assess your decision

When adopting a storage networking solution, you need to understand the business case for your decision. Yet this process is fraught with many business and technical considerations. How will the adoption of a storage networking solution affect your current infrastructure? How will your IT team grapple with the addition of a new technology? How can you turn the cost of your storage network into a business benefit, strengthening your bottom line and paving the way for future success?

Storage networking technologies promise a high return on investment (ROI) and have the potential to reduce the cost of corporate IT functions, which can result in significant savings. The increased efficiency associated with networked storage also promises a lower total cost of ownership (TCO) for storage, and a lower, fully burdened cost of storage means greater long-term savings for large and small corporate datacenter environments. SAN technologies also offer increased business continuance capabilities for increased uptime and availability.

The Business Case for Storage Networks covers the problem of direct-attached storage (DAS) and the solutions offered by storage area networks. It details the experiences of IT decision makers and implementers who have deployed SAN solutions to address the formidable problems facing their companies, which are now overwhelmed with expensive, inefficient, and difficult-to-manage DAS solutions. The Business Case for Storage Networks addresses the problems of storage growth and increased consumption, the role of the IT department as a cost center, and how SAN technologies can help save money in the long run, helping you make an informed decision about your storage networking investment.

This volume is in the Network Business Series offered by Cisco Press. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information on today's most important technologies and business strategies.








Business For Beginners: From Research And Business Plans To Money, Marketing, And The Law (repost)



Frances McGuckin, "Business For Beginners: From Research And Business Plans To Money, Marketing, And The Law"
S-rcebooks | 2005 | ISBN: 1402203926 | 336 pages | PDF | 1,4 MB

Most small business guides claim to be for entrepreneurs, but either talk over their heads or treat them like they have no business savvy. The solution? Business for Beginners.

Written by an entrepreneur, it targets the 13 big questions (and all the other questions that come with) that entrepreneurs need to consider to build a successful business, with the answers that will set them on the right track.

Frances McGuckin and SmallBizPro are dedicated to reaching the small business owner, speaking constantly across North America and working closely with the small business associations that entrepreneurs turn to for help.

This book contains clear advice along with case studies, examples, checklists and “success strategies.” The essential advice includes:

• Knowing where to start
• Understanding legal and tax requirements
• Understanding financial statements
• Organizing accounting and paperwork
• Developing a winning business plan
• Building entrepreneurial skills
• Marketing on a budget








Business Focus Pre-Intermediate (Student book, Audio and Video)


Grant, D & McLarty, R, Business Focus Pre-Intermediate (Student book, Audio and Video)
Oxford University Press | 2004 | ISBN: 0194385485 | 748 Kbps, 320*176, at 25.000 fps | 160 Kbps, 44.1 Khz, 16 bits, MP3 | PDF, MP3, FLV | 162MB

By the authors of the successful Business Basics New Edition, Business Focus equips pre-intermediate learners with the English they need to communicate in the workplace. Business Focus is for adults in any job and at any level of employment
Key features

Business Focus is a course for working people who need to communicate in English immediately.

The syllabus is built around the functional needs of students: unit headings include 'Making contact', 'Sharing information', and 'Dealing with problems'.

The units concentrate on activating language. Units feature games, role-plays, and special discussion sections, Focus on Business Issues.

Communication is aided by key words and key expressions appearing at the bottom of each page, for easy classroom reference.

Every Student's Book comes with a FREE CD-ROM including video clips from OUP's business video series Big City. The CD-ROM also includes a bank of email writing phrases, and audio recordings of each unit's wordlist to aid students in pronunciation.


IBM Cognos 8 Business Intelligence: The Official Guide (Repost)


Dan Volitich "IBM Cognos 8 Business Intelligence: The Official Guide"
McGraw-Hill Osborne Media | 2008-05-07 | ISBN: 0071498524 | 700 pages | PDF | 54 MB

The Only Authorized Guide to IBM Cognos 8 Business Intelligence

Develop, deploy, and maintain a complete BI solution across your enterprise. IBM Cognos 8 Business Intelligence: The Official Guide shows you how to take full advantage of the robust service-oriented architecture and simplified role-based user interfaces. Learn how to create, share, and analyze data-rich reports that lead to increased productivity and better business decisions. Featuring real-world insight and expert tips, this is a must-have guide for IBM Cognos 8 Business Intelligence users of all levels, from administrators to end users.

* Measure and monitor performance using dashboards and scorecards
* Assign user roles and privileges
* Provide complete and consistent access to a broad range of data sources via Cognos Connection
* Use Cognos 8 Go! to extend BI to Office applications, mobile devices, and search engines
* Enable business users to create reports with Query Studio
* Develop new insights by exploring data in multiple dimensions and perspectives with Analysis Studio
* Build Dimensional Reports with Report Studio
* Use Event Studio to identify and deliver mission-critical information
* Create, modify, organize, and publish a model from Cognos Framework Manager
* Implement sound security measures
* Take advantage of the management tools in Cognos Administration to ensure maximum reliability and availability

Also accompanies two bonus documents:
* IBM Cognos SQL Server Installation and Configuration Guide
* IBM Cognos Business Intelligence Certification Guide

Head for Business, Upper-Intermediate


Jon Naunton, Head for Business, Upper-Intermediate
Cornelsen & Oxford University Press | October 1, 2002 | ISBN: 3464119424 | 176 pages | PDF, MP3 | 131,8 Mb

Who is it for?

Pre-work students who want to develop the specialist language knowledge and communication skills they wil need in the workplace.
In-work students who want a tightly-structured course which does not demand existing business knowledge.
Key features

The course assumes that students have a good basic knowledge of general English. It aims to teach students core business vocabulary, develop their professional communication skills, and introduce them to key business concepts.
It is aimed at learners with little or no experience of working in the world of business. Texts from the business world have been chosen for their interest and accessibility, and students are not asked to draw on their own work experience to complete tasks.
Each of the 15 units is topic-based. The scope of the topics is broad rather than specialized, including subjects such as company culture, the changing nature of work and the economy, international trade, marketing and advertising.
All four language skills are developed, with a focus on communicative practice. Each unit begins by introducing students to the core vocabulary relating to the theme of the unit. This is then reinforced through listening and reading texts drawn from authentic sources, information gap and discussion activities, role-plays, mini case studies and creative writing tasks.
A guided discovery approach to grammar leads students to a clearer understanding of the forms and underlying concepts of English. Each unit has a 'language study' section, linked to a more detailed Grammar guide at the back of the book.
Regular business concept boxes introduce or revise key concepts in business management, such as the terms of trade and financial indexes. Quotations from prominent business people provide the opportunity for additional discussion.
Creative writing tasks are included which follow the task types required in the BEC exam.
Student's Book

15 topic-based units, organized in three two-page sections
information files, with information for pair work and group work activities
case studies and activities
grammar guide
tapescript
glossary of business-related terms used in each level


Thursday 8 September 2011

Mihaly Csikszentmihalyi - Good Business Leadership Flow and the Making of Meaning


Mihaly Csikszentmihalyi - Good Business Leadership Flow and the Making of Meaning
Publisher: Penguin Books | ISBN: 0670031968 | 125 pages | 2003 | PDF | 8 MB

Csikszentmihalyi leverages his definition of "flow"—-the capacity for full engagement in an activity—-to create a blueprint for a workplace in which bringing out the best in workers comes before products and profit. When leaders select and reward employees who find satisfaction at work, they can create an upwardly moral organization.
In this view, leadership is a privilege that requires checking ego in the coatroom and peering into the mirror to ask tough questions. For example, "How do I determine if something is right or wrong?" Or, "What is my business doing to benefit human well being?" He offers some inspiring stories from leaders who engage employees to go with the flow, including Body Shop CEO Anita Roddick, Patagonia crown prince Yvon Chouinard, and media mogul Ted Turner. Some of Csikszentmihalyi’s advice will sound familiar. Yet he creates a compellingly fresh vision of good business in both a material and spiritual sense. Ultimately, the success of this book lies in its powerful, non-flaky ability to define corporate soul in terms of a company becoming a stakeholder in an entity larger than itself.--Barbara Mackoff --This text refers to the Hardcover edition.
Asking business leaders to turn a profit in this climate is tough enough, but psychologist Csikszentmihalyi challenges them to do something even tougher: make people happy. The author first explored flow, the enjoyment felt when an individual is focused on a complex task, in 1991's bestselling Flow: The Psychology of Optimal Experience, and he has often returned to the subject (The Evolving Self; Creativity; etc.). Now he wants to show business leaders how to foster flow and use their psychic energy to enhance the happiness of their employees, customers and even themselves. The advice book offers predictable but sound guidance to business leaders: know oneself, set clear goals for employees and consider the consequences of business decisions. Insightful quotes from figures like Aristotle, Dante Alighieri and John Locke provide some historical grounding, but mostly the author focuses on how modern businesses motivate employees and contribute to the common good. By conducting extensive interviews, the author collects the secrets of successful business leaders, including the Body Shop CEO Anita Roddick; McDonald's chairman and CEO Jack Greenberg; and AOL Time Warner's Ted Turner. Roddick, for example, says that looking at company's lavatories and cafeteria can reveal a lot about a firm's corporate culture and the happiness of its employees. If a firm fails to create a clean, healthy environment for its workers, it probably isn't doing much good. Csikszentmihalyi shows how moral responsibility, respect for the environment and clean bathrooms can make a business good and the whole world better.
Copyright 2003 Reed Business Information, Inc. --This text refers to the Hardcover edition.

Wednesday 7 September 2011

Business Plans Handbook, Volume 17


Lynn M Pearce, Business Plans Handbook, Volume 17
Cengage Gale | 12 Mar 2010 | ISBN-10: 1414445717 | PDF | 289 pages | 1,23MB

Business Plans Handbook, Volume 17 (BPH-17) is a collection of business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure, and compose their own business plans, BPH-17 presents 20 sample plans, including plans for the following businesses:

• Apparel Manufacturer
• Architecture Firm
• Bed and Breakfast
• Bookkeeping Practice
• Children’s Bookstore
• Currency Trading
• Dog Training Business
• Health Advocacy Business
• Healthcare Translation & Interpretation Business
• Home Repair and Improvement Contractor
• Microbrewery
• Mobile Veterinary Practice
• Mortgage Banking Firm
• Oil and Gas Manufacturing and Services Company
• Organic Lawn Care Services
• Pipeline Fracture Testing Service
• Safety Consulting Firm
• Self-Service Laundry Business
• Solar Energy Farm
• Utilities Reclamation Services


Tuesday 6 September 2011

Business English Pair Work 1


Steve Flinders, Business English Pair Work 1
Pearson ESL | September 30, 2002 | ISBN: 0140816801 | Pages: 192 | PDF | 7.5MB

Business English Pair Work - intensive work on presentations, phone-calls, meetings, negotiations and much more. Business English Meetings - a wide range of meeting-types including case studies, decision-making, brainstorming and much more.

contents
1. Ice breaker
2. Advertising
3. Agendas
4. Bank charges
5. Budget presentation
6. Business anecdote
7. Business etiquette
8. Business gifts
9. Business initials
10. Buying and selling
11. Cashflow problem
12. Company of the year
13. Company organization
14. Company presentation
15. Company tour
16. Company visit
17. Corporate culture
18. Corporate sponsorship
19. Costs and reducing overheads
20. Customer care
21. Customer complaint
22. Customs holdup
23. Employee morale
24. Entertaining visitors
25. Environment friendly office
26. Equal opportunities
27. Franchising
28. Health and safety
29. In-house magazine
30. Interview techniques
31. Job application
32. Large versus small companies
33. Late payment of invoice
34. Management and leadership skills for women
35. Management qualities
36. Market research
37. Market survey
38. Meeting arrangements
39. Mission statements
40. Pay versus benefits
41. Performance appraisal
42. Presenting information
43. Press and public relations
44. Product endorsement
45. Production delays
46. Profit and loss account
47. Project management
48. Quality
49. Quiz 1
50. Quiz 2
51. Raising finance
52. Recruitment
53. Recycling
54. Relocation
55. Sales targets
56. Small talk 1
57. Small talk 2
58. Spare parts
59. Team buidling
60. Time management
61. Training priorities
62. Transportation
63. Work environment
64. Work rotas
65. Works council

Glossary
A-Z of Language Functions
Communications Skill Table


Monday 5 September 2011

Starting an Online Business For Dummies, Sixth Edition


Starting an Online Business For Dummies, Sixth Edition
For Dummies | 2010-07-13 | ISBN: 0470602104 0470640979 0764528645 | 432 pages | PDF | 7 MB
The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help.

Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape.

* Dives into all aspects of starting and establishing an online business, including the very latest big trends
* Highlights business issues that are of particular concern to online businesses
* Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more
* Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs
* Shows you specific types and examples of successful online businesses
* Provides the latest on B2B Web site suppliers, such as AliBaba.com

Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!








Sunday 4 September 2011

Business Benchmark Pre-Intermediate to Intermediate Personal Study Book BEC and BULATS Edition


Norman Whitby, Business Benchmark Pre-Intermediate to Intermediate Personal Study Book BEC and BULATS Edition
Cambridge University Press | May 29, 2006 | ISBN-10: 0521672864 | 80 pages | PDF | 16Mb

Business Benchmark is a three-level Business English course for BEC or BULATS exams, which can also be used for general Business English courses. Business Benchmark helps students get ahead fast with their Business English vocabulary and skills and gives them grammar practice in business contexts. It also helps students prepare for an internationally recognised ESOL Business English exam, using real exam papers from ESOL. Teachers can choose from the BEC edition or the BULATS edition at the right level for their students.


Saturday 3 September 2011

Plunkett's E-Commerce & Internet Business Almanac 2010



Plunkett's E-Commerce & Internet Business Almanac 2010: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companies ... E-Commerce and Internet Business Almanac)
Plunkett Research | 2010-03-03 | ISBN: 1593921632 | 606 pages | PDF | 4 MB
This new almanac will be your ready-reference guide to the E-Commerce and Internet Business worldwide! In one carefully-researched volume, you'll get all of the data you need on E-Commerce and Internet Industries, including: complete E-Commerce statistics and trends; Internet research and development; Internet growth companies; online services and markets; bricks & clicks and other online retailing strategies; emerging e-commerce technologies; Internet and World Wide Web usage trends; PLUS, in-depth profiles of over 400 E-Commerce & Internet companies: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the E-Commerce Business, from online retailers, to manufacturers of software and equipment for Internet communications, to Internet services providers and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax, and much more. This innovative book offers unique information, all indexed and cross-indexed. Our industry analysis section covers business to consumer, business to business, online financial services, and technologies as well as Internet access and usage trends. The book includes numerous statistical tables covering such topics as e-commerce revenues, access trends, global Internet users, etc. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.




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