
Social Media Marketing: The Next Generation of Business Engagement By Dave EvansSybex | English | 2010-10-12 | ISBN: 0470634030 | 408 pages | PDF | 5 MBHow to implement winning social media programs in business to improve products, services, and profitsA July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of "Social Media Marketing: An Hour a Day" (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives...